Phoenix, AZ — Back-Office Automation

    Stop Running Your BusinessOut of 14 Browser Tabs.

    We build the back-office systems — lead pipelines, internal dashboards, AI assistants, and modernized WordPress — that handle the admin your team is doing manually right now.

    Trusted by credit unions, medical networks & Phoenix Valley businesses

    50+ Businesses Automated
    99.98% Uptime Delivered
    80% Reduction in Missed Calls
    6+ Year Client Relationships
    $1.8B Institution Served
    50+ Businesses Automated
    99.98% Uptime Delivered
    80% Reduction in Missed Calls
    6+ Year Client Relationships
    $1.8B Institution Served
    50+ Businesses Automated
    99.98% Uptime Delivered
    80% Reduction in Missed Calls
    6+ Year Client Relationships
    $1.8B Institution Served
    The Problem

    You Didn't Start a Business To Do Data Entry.

    Most owners we meet are spending 0–15 hours a week on work that should run itself. Sound familiar?

    Leads Pile Up Everywhere

    Inbox, DMs, voicemails, a half-used CRM nobody updates. Half your day is sorting through where things actually came from.

    • 3 inboxes · 1 forgotten CRM
    • Unread messages every morning

    The Same Data Lives in 4 Tools

    Type the customer in once, then again into the booking app, then the invoicing tool, then the spreadsheet for the bookkeeper. Every week.

    • ~4 hrs/wk re-typing
    • Inconsistent across tools

    Can't Answer 'How Are We Doing?'

    Without a Sunday-night spreadsheet session you genuinely don't know this month's revenue, your booked rate, or which channel is actually working.

    • Reports take half a day
    • Decisions made on gut feel
    What We Build

    Five Systems. Live Demos, Not Slideware.

    Same engineering team, same Supabase + Edge Functions stack we run our own agency on. Scroll to see each one working.

    01 — Lead Ops

    Lead-to-CRM pipelines

    Every form, call, DM, and ad lead lands in one place — scored, routed, and followed up automatically. No more 'who's working this?'

    • Ingest from any source
    • AI-scored & routed in seconds
    • Auto-drip until human takes over
    Talk Through This
    Lead pipeline · live
    routing
    Inbound sources
    Google Ads
    Web form
    Inbound call
    Facebook DM
    Pipeline stages
    New
    12
    Qualified
    0
    Booked
    0
    Closed
    0
    Lead Jaime R. auto-routed to Davidjust now
    02 — Sales Ops

    Quote, invoice & onboarding

    From 'yes' to 'first day' without you in the loop. Signed proposal triggers contract, deposit, kickoff email, and Slack notification.

    • One-click quote generation
    • Contract + deposit in same flow
    • Day-1 onboarding on autopilot
    Talk Through This
    Quote → kickoff · auto-flow
    3 hrs total
    • Quote auto-generated0:00
      From discovery call notes
    • Sent to client0:01
      Email + signing link
    • Signed by client+2h
      Acme Co. signature captured
    • Deposit captured+2h
      $2,500 via Stripe
    • Kickoff scheduled+3h
      Calendar invites sent to team
    03 — Reporting

    Internal dashboards

    One screen that tells you what's working, what's stuck, and what needs you today. Stops the Sunday-night spreadsheet ritual.

    • Pulls from every tool you use
    • Daily morning brief by email
    • Built around your KPIs, not generic
    Talk Through This
    Morning brief · 7:02 AM
    Revenue · this month
    $48.2k +22%
    Booked rate
    37%+4 pts
    What's working
    Google Ads88%
    Referrals72%
    Organic search54%
    Needs you today
    • Approve quote for Acme Co.
    • Reply to Marcus B. (sat 3 days)
    • Review onboarding for new client
    04 — AI Layer

    AI assistants on your data

    Ask your business questions in plain English instead of digging through tools. The assistant pulls from your CRM, calls, and ad accounts in real time.

    • Trained on your CRM, calls, emails
    • Slack-native or web chat
    • No data leaves your stack
    Talk Through This
    DSL Assistant
    connected to your stack
    How many leads from Google Ads converted last month, and what was the CPL?
    Pulls live from your CRM, ad accounts, and call logs
    05 — Web

    Custom WordPress, modernized

    Keep WordPress as your CMS. We replace the frontend with a fast custom React build — booking flows, calculators, member portals, AI search. Same pattern, any industry.

    • Sub-second page loads
    • Your team keeps publishing the same way
    • Dental, legal, home services, agencies
    Talk Through This
    yourbiz.com
    0.42s
    Page load · before vs after
    Old WordPress site5.4s
    React frontend (us)0.42s
    CMS
    WordPress
    your team's editor
    FRONTEND
    React + Vite
    what your customers see
    Now possible
    Booking flows that don't reload the page
    Member portals with auth
    Interactive calculators & quote builders
    AI-powered search on your content
    How It Works

    Three Steps. No Mystery.

    We don't sell hours, we sell outcomes. Every engagement starts the same way.

    01
    Free · 30 minutes

    Ops Teardown

    We map where your time and money are leaking — across leads, follow-ups, quoting, onboarding, reporting. You leave with a 1-page punch list of your top 3 leaks, even if you never hire us.

    You Get1-page punch list · same day
    02
    2–4 weeks · fixed price

    Build Sprint

    We scope, ship, and integrate the system into your business. You see progress weekly. No surprise invoices, no scope creep — what we agreed Monday is what you get.

    You GetWorking system + handoff docs
    03
    Monthly · cancel anytime

    Run & Tune

    Software doesn't stay still. We monitor what we built, fix what breaks, and add the next thing as your business grows. You can stop anytime.

    You GetQuarterly roadmap call

    Proof, Not Promises

    Enterprise-grade resultsshipped quietly, every day.

    FEATURED RESULT

    Unitus Community Credit Union — $1.8B Financial Institution, 90,000+ Members

    99.98% Uptime100% Compliance Audit Pass Rate<2hr Incident Response365 Days Zero Backup Gaps
    "DataStackLogic is the technical partner every credit union needs but few find. They understand that for us, the website isn't optional — it's critical infrastructure."
    Read Case Study
    DTC GROWTH

    LUMIONskin — Profitable Google Ads engine for a growing skincare brand

    3.8× Return on Ad SpendDTC BeautyScaled ProfitablyFull-Funnel Tracking
    "DataStackLogic turned our paid search into a predictable, profitable growth channel — not a guessing game."
    Read Case Study
    Pricing

    Pick the System. Know the Number.

    Three concrete build packages, all fixed price. No "contact us for a quote" wall. The free Ops Teardown locks in your exact number.

    The Math

    Hire One Admin: $50,000+
    Build a system that does the same job: one-time.

    Most of our clients are choosing between hiring or automating. Here's the math they ran before saying yes.

    The Old Way
    Hire a Full-Time Admin or SDR
    $0/yr
    Fully-loaded · Phoenix metro average
    • Salary + payroll taxes + benefits
    • 10–15 days PTO + sick days
    • Training + ramp-up time
    • Turnover every 18 months on avg
    • Caps at 40 hours/week
    The DSL Way
    Build It Once · Runs Forever
    $4,500once
    + $0/mo to run
    • Works 24/7 — no PTO, no sick days
    • Live in 2–4 weeks, not 3 months
    • Never quits, never asks for a raise
    • Scales with your business automatically
    • Documented + handed off to you
    Payback Period
    Pays for itself in 33 days. Every day after that is pure profit.
    Day 0
    Build paid · system live
    Day 33
    Break-even
    Day 365
    +$45,500 saved vs. hiring
    Single Build
    starting at
    $4,500
    Fixed price · 2–4 weeks
    Replaces ~$50K/yr in admin hires

    One of the 5 systems, built and shipped.

    Pick the leak that's costing you most — lead pipeline, dashboard, onboarding, AI assistant, or WordPress modernize.

    • Scope locked in week 1
    • Weekly progress updates
    • Docs + handoff included
    • 30-day bug-fix warranty
    Scope It in a Teardown
    Most popular · $500K–$5M businesses
    Stack Build
    starting at
    $14,000
    Fixed price · 6–10 weeks
    Replaces ~$130K/yr in ops staff

    Three systems, integrated as one.

    The sweet spot. Lead pipeline + dashboard + AI assistant, or pick your own 3. We integrate them so they share data and trigger each other.

    • Cross-system integrations
    • Custom CRM + tool connections
    • 30 days Run & Tune included
    • 60-day bug-fix warranty
    Scope It in a Teardown
    Full Ops Stack
    starting at
    $30,000
    Fixed price · 10–14 weeks
    Replaces ~$220K/yr in full ops team

    All 5 systems + bespoke integrations.

    For established businesses ready to remove the owner from day-to-day. Includes custom integrations with niche tools (Jobber, ServiceTitan, Clio, etc.).

    • All 5 services delivered together
    • Industry-specific integrations
    • 90 days Run & Tune included
    • Direct Slack channel with team
    Scope It in a Teardown
    Optional Add-OnStacks on any build

    Run & Tune · $1,500/mostarting at

    Uptime monitoring, fixes, quarterly roadmap call, and priority queue on new builds. Cancel anytime. Most clients start 30–90 days after their build goes live.

    Every package starts with a free 30-minute Ops Teardown. You walk away with a 1-page punch list and your exact price — even if you never hire us.

    Trusted by businesses across healthcare, fintech, and e-commerce

    Unitus Credit Union
    Noraxon
    Monaghan Medical
    Lira Clinical
    Wake Spine
    Dimensions Living
    SporesMD
    Unitus Credit Union
    Noraxon
    Monaghan Medical
    Lira Clinical
    Wake Spine
    Dimensions Living
    SporesMD
    "DataStackLogic rebuilt our entire digital infrastructure and deployed AI agents that handle 80% of our inbound inquiries. Our response time went from hours to seconds.

    — Operations Director

    Healthcare Technology, Phoenix AZ

    "We went from a sluggish WordPress site to a blazing-fast Next.js platform with an AI chatbot that books appointments 24/7. Best investment we've made.

    — Practice Manager

    Medical Practice, Phoenix AZ

    "The AI voice receptionist alone paid for itself in the first month. We stopped missing after-hours calls and our lead conversion jumped 35%.

    — Business Owner

    Home Services, East Valley AZ

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